Repositioning

An ‘X’ automobile company was looking to reposition itself with a mobile platform proposition for both personal, luxury, Industrial, and fleet management. Working only with its initial ‘I’ and ‘Solutions’, as it was a Project ‘X’ at this point.

I offered 3 routes, resulting in the 3rd which has a subtle nod in the icon/graphic to the mobile, crowd-based platform, but more importantly engaged the stakeholder who responded to the recognition of the micro – individual drivers, and the macro – Industrial clients, in a subtle diffuse way, with the solo rural driver as the main proposal image and airport vehicles for the appendix image.